Hey cool ones!

We are Benedetta and Carolina, two best friends from Milan who have shared a passion for fashion and entrepreneurship since high school.

We’ve always dreamed of creating something of our own—until one day, in the streets of Madrid, we had the idea.
It all started in 2023 when we stumbled upon a pair of men’s boxers. And we thought:
"Why don’t girls have their own cool boxers?"
From that moment, our adventure began.
After months of hard work, Coolotte was officially born in April 2024.
And since then, we haven’t stopped for a second. Not only have we been designing new styles and collections, but we also realized we were building something bigger—a small yet strong community that shares our brand’s values.
That’s why we started hosting events and pop-ups in Milan, bringing our vision to life beyond just clothing.
In September, after some collaborations with other brands and small businesses, we launched our first winter model.
And now, our goal is to expand our community beyond Milan—why not beyond Italy? We started this journey as two best friends with a dream. Now, we're turning that dream into something real, together.
And trust us, this is just the beginning.

Join the Coolotte movement!

B&C